Event Details:

Peer to peer marketing is ALL the rage right now, and for good reason. Peers are trusting their peers, not ads. Peers are looking for recommendations from their friends, and it’s informing buying decisions.

Are you ready to harness the power of influencer marketing to take your business to the next level? Join this exclusive LIVE Influencer Marketing Workshop with Natalie of Natalie Adele Media (@natalie_adele) to unlock the secrets of creating impactful collaborations with the right influencers who will increase your engagement, build your brand awareness, and ultimately increase your sales.

What you can expect to learn:

• Influencer Marketing Fundamentals: Understand the core principles of influencer marketing, its evolution, and its impact on modern marketing strategies.
• Finding the Perfect Fit: Learn how to identify the right influencers for your brand by considering audience alignment, niche relevance, and authentic brand representation. Learn about the tools/agency programs to use to find and recruit the right influencers. 
• Collaboration Strategies: Dive into strategies for initiating and maintaining successful partnerships with influencers, including negotiations, content guidelines, and compensation structures.
• Content Creation and Curation: Discover best practices for co-creating compelling and authentic content that resonates with your target audience while maintaining an influencer's unique voice. This is where the magic happens!
• Legal and Ethical Considerations: Understand the legal and ethical aspects of influencer marketing, including advertising guidelines and disclosure requirements.
• Measuring ROI: Explore metrics and tools to evaluate the success of your influencer marketing campaigns and refine your approach for maximum results.
• Case Studies: Gain insights from real-world influencer marketing campaigns, hearing about success stories, what works and what doesn't.
• Q&A: Natalie will answer all your questions and give you all the juicy influencer insider details you'll want to know!

About your Trainer 

Natalie Gleba, known as @natalie_adele on most social platforms is a full-time content creator, business owner, and mom of 2. Natalie has a unique portfolio as not only is she fully immersed in content creation 24/7, she has a well-rounded toolkit she’s developed over the past 10 years through her studies. With a passion to be an expert in the field, Natalie obtained a Bachelor of Arts in Communication Studies, followed by a Masters in Communication Studies at Wilfrid Laurier University in Waterloo, Ontario where she wrote a thesis on the societal ripples of LinkedIn as a professional platform. Still not fulfilled, she successfully obtained her MBA with a specialization in Marketing and Entrepreneurship, all whilst having 2 babies during the process and graduating on time with her cohort!

In her last semester of her MBA, Natalie connected with one of her professors who had launched a software company in the influencer marketing space. Natalie became part of the team and gained valuable insight into both sides of the industry; one working as an influencer herself, but also from an agency perspective and all of the work that goes into these campaigns from the business perspective. The rest is history and Natalie has been working in the space now for nearly 10 years. She truly holds such a unique position in the influencer marketing industry as having lived and breathed the space as an influencer herself whilst also strategically from a professional lens to help businesses organically connect with influencers and run successful campaigns. One of the biggest highlights in her career was working with Drew Scott (from The Property Brothers) and Dancing with the Stars. She’ll share more about this in the workshop :)

Some other fun facts about Natalie is that she was elected President of her Graduate Students' Association, has launched 3 podcasts, is a true crime fan, and once went to the movies with Drake (before he was Drake)! A quote she likes to live by is: "we’re all going to die one day…so live freely with no judgment and reservations”. 

Cost

This 2 hour workshop is being offered live, virtually through zoom.

• Businesses located within the Town of Arnprior $50 +hst
• Businesses located within the Town of Renfrew $50 +hst
• Businesses located within the City of Pembroke $50 +hst
• Businesses located within the Town of Petawawa $50 +hst
• All other businesses $250 +hst

• Add On
  Attendees will have the option to add on a personalized, 1-on-1 session post workshop, scheduled at a later time, to go through an individualized and more personal application of the theories learned and how it can be used within their own business. This session is being offered at a special workshop attendee price of $199+hst. This fee will also give businesses a list of influencers to work with.

Click here to register

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